Click Fraud- Google Responds and completely discredits Auditing Sites!

Click Fraud- it's a huge problem, right? Well, maybe it's not as big a problem as you think. Google conducted a detailed study of click fraud, and in particular, looked at the reports from some click fraud detection firms.... and, they totally discredit them. In particular, Google claims the reports from ClickFacts, Click Forensics, and AdWatcher are erroneous and do not reflect the way Google actually counts clicks and charges for clicks.

John Battelle has a post on this. Read the Google Report Here.

The report is quite convincing- Google knows quite a bit more about click fraud than the click fraud monitoring firms.